Know Yourself
Before you can show the world what you bring, you need to understand it yourself. This pillar, led by Sue Anderson of Unlimited People Consulting, builds the self-awareness foundation that makes everything else authentic.
Why does self-awareness matter for professional visibility?
Most professionals can tell you what they do. Very few can tell you how they do it, why their approach works, or what makes their perspective distinctive.
That gap is exactly why so much LinkedIn content feels generic. People share articles, repost company news, and write posts that could have been written by anyone. Not because they lack expertise, but because they have never been given the tools to articulate what makes their expertise their own.
In a world where 49% of consumers say AI has made content quality worse (based on insights from Gartner 2026), authentic human perspective is the ultimate differentiator. Only 15% of decision makers rate current thought leadership quality as "excellent" (based on insights from B2B Marketing 2026). That gap is your opportunity.
Lumina Spark changes that. When you understand your 72 personality qualities, your three personas, and how your natural strengths can become blind spots, you gain a vocabulary for what you bring. That vocabulary becomes the foundation for content that is genuinely yours.
How does Lumina Spark help you understand yourself across three personas?
Lumina Spark is built on the Big Five personality model applied with a Jungian lens. It is trait-based, not type-based. This is an important distinction.
Type-based tools like MBTI tell you that you are an introvert or an extrovert. Lumina recognises that you can be both, depending on context. You might be naturally reflective (underlying persona) but have developed strong presentation skills for work (everyday persona), and become withdrawn when under pressure (overextended persona).
This three-persona model gives you a far more complete and actionable picture of who you are.
Underlying persona
Your instinctive preferences. Who you are when you are not consciously adapting. This is the foundation of your authentic voice.
Everyday persona
How you adjust your behaviour in your work environment. This is who your colleagues experience day to day. Understanding the gap between your underlying and everyday personas reveals where you are stretching.
Overextended persona
What happens when you overplay your strengths. Every strength has a shadow. Confidence becomes arrogance. Attention to detail becomes perfectionism. Knowing this helps you manage stress and maintain authenticity.
What is the research-based approach to complex sales conversations?
For teams with a sales function, Sue delivers SPIN Selling, developed by Huthwaite International from analysis of more than 35,000 sales calls. Sue holds the African licence for Huthwaite and is an accredited Master Facilitator.
SPIN is not a technique. It is a methodology. It teaches sales professionals to ask better questions, understand customer needs more deeply, and position solutions in terms that matter to the buyer.
When combined with Lumina Sales, which shows how personality traits affect sales behaviour, the result is a sales professional who understands both the methodology and their own natural approach to applying it.
Lumina Leader and Lumina Leader 360
For leaders and executives, Lumina Leader provides deep insight into natural leadership style. The 360 component adds the perspective of peers, direct reports, and managers. Leaders see themselves as others see them, and can close the gap between intention and impact.
Negotiation Skills
Based on Huthwaite's Behavioural Analysis methodology, this module equips professionals with practical techniques for reaching better outcomes, managing conflict, and creating value in both buyer and seller scenarios.
Coaching for Behaviour Change
Real development does not happen in a two-day workshop. Sue integrates coaching into every programme to ensure that insights become habits. This is not an add-on. It is built into the process.
Sue Anderson
Founder and Director, Unlimited People Consulting
Sue Anderson has more than 20 years of experience in people development and behaviour change. She is the founder and director of Unlimited People Consulting (UPC), based in KwaZulu-Natal, South Africa.
She is an internationally accredited Master Facilitator for Huthwaite International and holds the African licence for their full product suite, including SPIN Selling. She has been a certified Lumina Learning Practitioner since 2013, and is also a qualified Life Coach with Merit and a CPD Registered Provider.
Sue has worked across industries, at all organisational levels, in South Africa, throughout Africa, and internationally. Her signature programme, Women in Leadership, is highly regarded. She is deeply committed to youth skills development and women's mentoring.
Her philosophy is straightforward: people possess their own answers. Her role is to help them discover what they already know.
sue@upc.co.za | +27 83 302 7340 | www.upc.co.za
Ready to discover what you bring?
The Know Yourself pillar is the first step in the B2B Ambassadors journey. Once you understand who you are, Pillar 2 helps you show the world.